03. Making a Growing Agency Easier to Run
Founder-led experiential agency
Finding where growth was creating unnecessary commercial and operational pressure — then fixing the foundations underneath it.
The challenge
1
The agency was busy, delivering increasingly ambitious projects with a relatively lean team. But growth had begun exposing gaps in the infrastructure behind the work.
Leadership was carrying too much senior-level operational responsibility, while forecasting, project profitability, quoting, onboarding and accountability needed greater consistency. The answer wasn't another layer of management or a complicated transformation programme.
It was identifying where the business was becoming unnecessarily difficult to run.
What I did
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I worked across the commercial, financial and operational picture rather than treating each problem separately.
We looked at the relationship between cashflow, P&L and management information; profitability and quoting; project and freelancer onboarding; pipeline accountability; leadership responsibilities and the systems supporting delivery.
The work focused on identifying the relatively small number of changes capable of removing disproportionate amounts of friction.
What changed
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Leadership gained a clearer picture of where pressure was really coming from and what needed attention first.
Rather than attempting to redesign everything, we created a practical roadmap for building a stronger operating backbone around an already successful creative business.
The objective wasn't more process.
It was less unnecessary work.
Testimonial
4
“Sue has an ability to get into a business incredibly quickly and see what's really going on. She connects the commercial, financial and operational pieces rather than looking at them separately and turns what can feel like a huge list of problems into a manageable set of priorities.”
let’s talk.
You don’t need a polished brief.
If you’re building something, changing something or have a sense the business needs tightening, simplifying or moving forward, send me a note, or book a call.