Been there. Run that. Fixed it.

I’ve spent 20+ years deep in the creative industry, mostly in the bit where great work meets real-world delivery. Music, sport, culture, community. I’ve worked with world-class brands and brilliant independent teams, and I’ve built my career around culture-driven business building that actually does something for people, not just campaigns for the sake of it. 

I’ve run agencies, built teams, delivered 360 campaigns - everything from tiny grassroots moments to big live projects, and yes, I’ve been the person doing a budget at 1am because nobody else was going to.

Since my first job at Red Bull, where I lived and breathed the mission of ‘giving wings to people and their ideas’, that sentiment has stayed with me as a north star throughout my career.   I’m at my best on projects that empower people, back ideas, and create work that genuinely matters to culture and communities - leaving them in a better place than we found them.

I spent a decade in-house at Red Bull and BBC Studios, which taught me how to think like a brand, how stakeholders behave, and how to get ambitious work made without losing your mind. I then moved into startups and agencies, building fast-growth operational processes from the ground up, shaping key functions, and putting proper growth and delivery strategies in place. 

Most recently, I was Managing Director at Warm Street, growing a culture-first studio from two people to 30, scaling revenue past £6M, and delivering for clients like Airbnb, Nike, Netflix and Spotify.  I’m proud of that chapter because it proved what’s possible when you combine cultural integrity with commercial thinking, and it helped us punch well above our weight against much bigger businesses.

I’m especially interested in work that sits at the intersection of place, partnership, culture and sustainable growth. In practice, that means I drop in as a senior operator for founder-led teams and culture-led organisations who need someone to help turn vision into execution. Sometimes that’s tightening the engine behind delivery. Sometimes it’s running a pitch from the inside. And sometimes it’s the fun part: developing new service offerings and commercial opportunities, packaging what you do so it sells, and building revenue streams that give the business more room to breathe. 

If you bring the what and why, I’ll bring the how and who to help you deliver it properly.  No ego. Just steady support and a smile where and when it counts.

Four women sitting on stage during a Nike Run event, with a large screen behind them displaying the Nike Run logo against a red digital background.

How I Work.

I don’t arrive with a cookie-cutter process. I listen first, get under the skin of your business, and then work with you to shape support around what you actually need.

Right now, I know things are harder than usual, and the landscape is changing quickly. Budgets are tighter, timelines shorter, and expectations higher. Many teams are being asked to grow and deliver in leaner, more pressurised conditions. AI is set to take over the World (or is it…?)

I’m here to help navigate. Supporting businesses through financial squeeze, team restructures, and commercial turning points.

Sometimes I plug in as a fractional ops or delivery lead. Sometimes I come in for a specific pitch or project. Sometimes I help you sort out a process, a partnership, or a people issue that’s slowing you down. And sometimes it’s more strategic - mapping the next phase of growth or building the infrastructure to support it.

I work fast, I work kindly, and I work with the same level of care whether the budget is £20k or £2M. You won’t get jargon, or hands off advice with no implementation support. What you will get is clarity, structure, commercial sense, and someone who gives a sh*t about you, your team and helping you get to the place where you want to be.

And if you’re wondering…

Yes, I’ve led huge scale events, sorted Slack chaos, delivered small and reactive always on social, fixed broken budget sheets, scaled agencies, rebuilt quotes from scratch overnight, resolved team tensions, managed cashflow crises and helped businesses say no to the wrong client so they had space for the right one.

I’ve helped founders make braver decisions. I’ve supported clients to stand by culture, and take a stand at brand Board level. I’ve helped teams get unstuck. 

I bring all of that with me - along with a sharp commercial brain, strong coffee, and a calm voice when everything feels a bit too much.

community

Alongside client work, I’m dedicated to using my experience to support the community around me. That’s why I’m building Creative Cornwall - a community-powered platform to champion Cornwall’s talent, tell richer stories of the region, and create new opportunities for culture, content and place-led creativity and commerce.

It’s built with the community and designed for the future. The point is simple: Cornwall’s creative energy deserves a modern platform that amplifies cohesively - collaboration over competition, bold storytelling, and growth that benefits the people who live and create here.

If you’re Cornwall-based - or you’re a partner, brand or funder who wants to back place-led creativity properly - I’d love to hear from you.

let’s talk.

You don’t need a polished brief. If you’ve got a sense something needs tightening, simplifying or steadying, send a note.