Selected Work | Culture-Led Projects & Partnerships | Sue Gurner — Sue Gurner

challenges I’ve helped Solve

The work looks different every time, but the pattern is often similar: understand what is really happening, make some clear decisions and turn them into something practical.

Here are some of the commercial, operational and growth problems I’ve helped businesses work through.

Building the Business Behind the Creative Work

Independent culture-led creative agency
Helping a founder-led agency build the commercial, operational and leadership foundations needed to grow — and navigate significant change.

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Building a Stronger Business Behind a Brilliant Mission

Women's football and culture-led organisation
Strengthening commercial and operational foundations and developing a practical 12-month plan to help a purpose-led organisation work more effectively, prioritise confidently and grow sustainably.

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Turning Commercial Priorities Into an Operating Plan

Independent experiential and creative agency
Connecting commercial priorities, client relationships, project delivery and team responsibilities to create clearer accountability and a business that's easier to run.

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Finding Commercial Sustainability Beyond Public Funding

Film and television industry support organisation / CIC
Identifying new revenue opportunities and building a practical commercial strategy for a purpose-led organisation navigating a changing funding landscape.

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Making the Numbers Behind Growth Work

Independent boutique fitness business
Connecting customer behaviour, pricing, class capacity and financial modelling to create a practical route towards stronger utilisation and profitability.

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Building Partnerships That Support the Mission

Environmental Community Interest Company
Developing a commercial partnership model that helps a purpose-led organisation attract corporate support through fair value exchange and shared environmental goals.

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Turning a Creative Idea Into a Commercial Proposition

Independent film and cultural production company
Helping develop an ambitious cultural concept into something brands and partners could understand, buy and participate in.

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From Successful Events to a Bigger Commercial Platform

Independent outdoor culture, media and events business
Connecting events, media, audiences and community to create a more sustainable long-term commercial opportunity.

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Finding the Commercial Opportunity in Existing Digital Assets

Destination marketing / visitor economy organisation
A focused digital diagnostic that identified how an established audience, content ecosystem and digital presence could work harder - without simply creating more activity.

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Turning Numbers Into Better Decisions

Independent production company
Connecting pipeline, forecasting and profitability so leadership could see what was coming - and make better decisions earlier.

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Building a Marketing & Sales Engine Around a Creative Agency

Independent content and production agency
Turning disconnected marketing, content and new-business activity into a joined-up system designed to create more consistent commercial opportunities.

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Turning Marketing Activity Into Commercial Opportunity

Independent digital performance and marketing agency
Connecting events, audiences, content and expertise to build a more intentional pipeline of future clients.

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Take a look at a selection of my past projects, crafted with care and designed to make an impact.

Alongside my consultancy work, I’ve spent nearly two decades delivering projects across brands, agencies, production businesses and cultural organisations.

My roles have included Managing Director, Business Director, Executive Producer, Project Director and consultant, across everything from grassroots community programmes to global campaigns and large-scale live experiences.